Before you start advertising to expand your customer base, it is important to find out if people don't do business with you because they don't know about you, or because they do. When you find the answer, you will know whether you have a marketing problem or a public relations problem. Whether or not you have a public relations problem now, managing your web presence today will help to ensure that you don't have one tomorrow.
Click here to read the entire article.

Do your salespeople determine what the best option for the customer is and then present it to them? If they do, they are giving the customer an easy opportunity to say no. Even if the customer says, "I will need to think about it," anyone in sales knows that this usually means no. To close more sales, provide more than one option. Presenting three options is often the best approach. More that three options and consumers are likely to become confused. Less than three options and the lack of choice makes it easy to say no.
Click here to read the entire article.

---